Author: Justin Blake
Article source: http://www.articlealley.com/. Used with author's permission.
Undoubtedly permission marketing could be used personalize almost every aspect of internet marketing. Some speculate that the world wide web has more than one billion pages of content! For the average Internet user that means alot of time searching through endless websites and cluttered pages jammed with ads completely irrelevant to their target search. I will explore the In's and Out's of what effective permission marketing can be used to achieve.
First, let us examine the numerous advantages to the customer. They are exposed to the most relevant information to their interest. Unlike banner advertising, permission advertising has a greatly increased sale conversion simply because the customer indicated interest in the content they receive. This alone can eliminate tremendous amounts of navigating the net looking for the appropriate content. In turn, permission oriented marketing could reduce the overall number of untargeted advertisements. This could save truckloads of money for companies with large advertising expenses. The next advantage seems obvious, there would be no cost to the consumer. Simply viewing the information on the topics of their interest is enough! This information could take on many forms such as newsletters, articles, link pages, visual advertisements, promotional offers, etc. The last advantage would be the possibility of earning money by participating. Because the advertisements are targeted, returns generated by permission marketing often draw in advertisers who are willing to use different kinds of incentives to keep clients motivated to see their ads!
Here we will turn toward the other side of permission marketing. We have seen possible advantages now lets look at some concerns too. A critical part of permission marketing is personalizing the content, so our first concern would be personal privacy. It is common for people to be uncomfortable sharing any kind of information about their interests. This concern could be negated by asking for very general information. Using only basic information will increase privacy but possibly decrease the relevance of their messages. Another concern should be the quality of the messages. If your messages are difficult for the customer to navigate they will become disenchanted with your advertisements. Information for the user must be easy to understand and interact with. Finally, you don't want potential customers getting bogged down with too much content. The majority of us don't like having to sort through a stack of mail or read hours of email. Permission marketing could also be overwhelming depending on the amount of content that the client becomes exposed to.
I hope by reading this summary readers understand how important their feedback is to advertising. If the core principles of permission marketing are followed, it could simplify future on-line marketing by reducing the exposure to poorly targeted advertisements. We could all benefit from the ideas and concepts that permission marketing was founded on.
Tags:
|
Print this page
